Our Team

The Formulator

My name is Sandra Rutendo a.k.a Dr Reu and I am the maker of all products in the REUEL skincare range. I have a strong passion to deliver the benefits of natural ingredients to anyone and everyone I can convince. I make all products as small batches in my home. When it comes to ingredients, it is a high priority for me to source materials from ethical sources and I also put a lot of effort in adding a large amount of organic ingredients in my products.

I started REUEL during my maternity leave as a simple desire to use natural ingredients because I wanted to give my toddler and baby’s skin the best. I was also attempting to use natural shea butter on my hair. I bought a jar of organic shea butter and I was not keen on the smell so I bought a few essential oils to mask the natural smell. I tried many different scent combinations and from there started studying formulation of cosmetic products. I already have a PhD in material science so studying was not something new to me. I became obsessed with formulating and next thing I was making hundreds of experimental bars of soap in an attempt to formulate a good product.

Fast forward to today, I have a range of handcrafted soaps in the REUEL range I absolutely love and hope you will try and enjoy too. I love the soapmaking process and use it to ‘relax’. My favourite ingredients are natural organic shea butter for its skin moisture benefits, apricot oil for its ‘kindness’ to all skin types, tamanu oil for its efficient and effective skin healing properties and sea buckthorn because it is just the king of oils.

I make these products with you in mind, with your skin in mind. I just have a strong empathetic side to me and that drives me to do good and I firmly believe that making these products for you is a form of doing good because they will do a whole world of good to your skin and to your well-being. I hope you enjoy using our products

With love,

Dr Reu