Our Passion

REUEL was born from a strong desire to deliver nature in everyday personal care products. The idea of harnessing nature and transforming it into tangible products that can help and benefit people is the vision of REUEL in its entirety.

Nature Demystified is a tagline we selected to sum up our purpose, which is to collect natural products in their rawest form and ‘Demystify’ them for you into easy-to-use and effective products that deliver gentle and effective results!

At REUEL we are passionate about bringing nature into your home and incorporating it in your personal care routine. There is a lot of power in nature and we have been gifted with so many enriched plants and extracts that can benefit us in a gentle and effective way. From oils and butters, to fruit extracts and plant powders, the list of natural ingredients that can heal and transform our skin and hair is endless!

Science has blessed us with the knowledge to extract magical benefits from nature, which we at REUEL appreciate and respect. We also, however, believe that the perfect balance is to any bodycare regimen is being as close to nature as possible. This is why we passionately endeavour to use ingredients that are natural or extracted from natural sources. We source all ingredients from ethical sources with a high percentage of organic ingredients in our products.